Anthony Macbain was Director of Illustration from 2012-2017 at triple-A video game company, Rockstar Games. Over a 13 year career with the company, he created high profile marketing illustrations and key art for nearly every IP Rockstar released, including Grand Theft Auto V, which would become the biggest selling video game of all time. As Director and Artist, he led a team of illustrators, developing unique and compelling art styles for multiple IP's, reinventing his technique with each title. He has lent his skills not just to the covers and advertising for these games but also as concept artist, designing the look of some of Rockstar's most memorable characters. Style is a puzzle that needs to be solved with each project, be it a mature photo-realistic execution or whimsical graphic characters for an animated cartoon.
Directed the illustration department at Rockstar Games. Created key marketing illustrations from sketches to final assets for major world wide ad campaigns. Developed concept art for some of Rockstar's best loved characters across multiple IP's. Lead illustration style exploration to develop new art styles for the marketing of new games. Managed a team of artists to create marketing illustrations, in-game content, and cartoon animations. Sourced and hired talent from junior level to world-renowned artists. Coordinated photo shoots for the production of illustration reference utilizing actors, stylists, etc. Project coordination and delegation of work among team members to achieve aggressive deadlines for world wide triple-A video game marketing assets.
Created key marketing illustrations from sketches to final assets for major world wide ad campaigns. Developed concept art for characters and environments. Aided in illustration style exploration to develop new art styles for the marketing of new games.